Conspicuous packaging allows people to recognise this product ! The Corporation spends a GREAT Deal of money on Advertising and running " High Profile Events " and Endurance Sport Activities. Good for them and good for sport . When you visit my home you will find some of their product , but i only use it occasionally , most times it is my guests that partake .
Each week i ride my bike , from Kramsach to Schwaz in Tirol , and during that journey , i notice the trash left on the side of the road . So distinctive is the can , that it has to be the No 1 item discarded . Coke plastic bottles are also iconic and to be spotted there amongst less identifiable discards .
Austrian Government agencies have erected Road signs that say in essence " Road 171 , is not a place to leave your rubbish "! Of course there are those who think that tossing their cig butts out the window is keeping their vehicle clean . More likely , they think they are giving someone work , in this day of " unemployment "? Perhaps these are " malcontents " that have a grudge against Red Bull or Coca Cola , who can say ?
When you pick up a Red Bull can , you will see on the bottom back area under the " 250ml " , 3 symbols , " recyclable , trash bin ( Dispose correctly ( Please ) ) and " alu (aluminium ) " . Could these symbols be larger , for the more dense , less thoughtful consumer ? Perhaps in RED instead of the current blue , both colours used in branding the product container .
There is an Enterprise on the outskirts of Schwaz that moves the Bulk Trash in the region , so i called on their office . They are not responsible for these problems but know how to relay my concerns . Of course the local Government Agencies employ street cleaners , i saw two at work in the Schwaz streets , but i guess the area beyond the 50kph speed limit is controlled by another agency ? The " DAKA guy , not only spoke English , but was kind enough to relay my concerns . Those reading Blog Posts , earlier in the year , will recall that i had called on their office suggesting that they use their Pantechnican Display Vehicle , to " advertise ", the " 1 1/2m passing distance for Cyclists " , not yet dealt with at this time .
As you watch " World Ski Tour Racing " , you will see Lindsay Vonn and Axsel Lund Svindal , wearing the " Red Bull " helmet . Following are my email letters to each !
Dear Lindsey , You will recall being at the " World Tour Final Race Series at Bormio in 2008 . During that time you may remember being approached on the Podium by an Aussie wearing the " Torino Olympic volunteer Uniform "? During our chat you disclosed that you had received a cheque for $10000 , that you passed to the US Para Ski Team . Maybe you will also recall that you allowed me to " buss you " as we parted .
The purpose of this Email is to ask you to consider approaching " Red Bull Management " and ask them to be more " Responsible " for the " Litter Problem in Austria , their Home ! With the US Ski Team , European Head Quarters being located in the Solden Area , you will have seen the Signs " SS171 is nicht Mull Platz etc "! I have written an Email to RED BULL , but i am sure they will pay more attention to your intercession .
Hope to see you back at St Anton on the Podium , with best wishes for success and GOOD Health in 2013 , i am Skippy .
Dear Axel , You will recall being at the " Kitzbuhel Race Series in 2008 . During that time you may remember being approached on the Piste by an Aussie wearing the " Torino Olympic volunteer Uniform "? You were not Racing since you were recovering from an Accident the previous season .During our chat we were passed by several of the Racers who knew my name and greeted us both .
The purpose of this Email is to ask you to consider approaching " Red Bull Management " and ask them to be more " Responsible " for the " Litter Problem in Austria , their Home ! Travelling in Austria to Solden you will have seen the Signs " SS171 is nicht Mull Platz etc "! I have written an Email to RED BULL , but i am sure they will pay more attention to your intercession .
Hope to see your next Races put you on the Podium again , with best wishes for success and GOOD Health in 2013 , i am Skippy .
Directors of RED BULL
Gentlemen , Your company creates a Product that is enjoyed around the World . Distinctive packaging ensures Instant " Product Recognition "! Spending huge sums on " Sponsoring Events " gives RED BULL , instant Subliminal Advertising . As i ride along SS171 from Kramsach to Schwaz and return , i am thus disappointed to spot so many examples of your product " littering the roadside " ! Having your product in my home , i am aware of the symbols that adorn the rear of these cans . Could be that there are " Malcontents " out there , determined to bring your product into disrepute , could be some people choose to litter their home Country ? Austrian Roads such as the ss171 have road signs " ss171 is nicht Mull etc " , so this is a problem the authorities are trying to address .
Perhaps , your cans could , enlarge the symbols on the rear and print them in RED ? Perhaps you could ask YOUR STARS that wear the RED BULL Insignia to speak out about LITTER and how it diminishes tHEM ? Perhaps you could speak to those responsible for prosecuting " Littering Irresponsible Citizens "? Some of these agencies would enjoy receiving RED BULL Product for assisting RED BULL in solving the " Litter problem "? School Sports Projects could receive RED BULL Product , for turning over " Trashed Cans by the Kilo ? Certainly there are Polizei that see " Littering Drivers " that could take action ?
Personally , i would like to see those thast attempt to litter the countryside , caused to pay a " Fine " but also sentenced to Community Service , working at the " Mull Centre for several weekends wearing a " RED BULL Tabard " so that their neighbours see them , and recognise them for what they are ?
No doubt your staff are as aware of this problem as i have become in the last weeks ? No snow on the road and thus on the verge has allowed me to see the short grass covered in so much litter . Some places , it seems that a " Good Citizen " has made an effort to clear an area , but the local authorities , wash the roadside plastic marker posts , but the litter remains .