Wednesday, May 30, 2012


Rudy Barbazza was a man with ambition when he started out 27 years ago to revolutionize the “ Sports Glasses “ and “ Sports Helmet “ business !   Introducing new business and communication practices in the sports world he employed “ Celebrity Endorsement “ as an on going strategy to market his products !

Quoting his words from the company’s “ La Storia “ , published to mark their 25th year ,


“ Travelling opens horizons and boundaries through which the mind can wander and then create . Travel multiplies relationships . Relationships will always encourage new opportunities for professional , personal and social development “ .

The unquestionable excellence of the “ Rudy Project “ line of products is the result of the desire and intuition to continuously create and implement new ideas . An ongoing and rigorous programme of experimentation and testing together with research and quality control ensure the recipients of the finished product enjoy astonishing results . The combination of Design ,  Professionalism , Aesthetics and Materials are a winning Mix !

Enough of the “ Guru “ !

I came on the scene at the 1999 Giro d’Italia in Agrigento , Sicily , when Ivany , who works as the Teams Rudy contact , presented me with the first of many sets of “ RUDY PROJECT “ Glasses  prior to the Grand Depart .

The following season i was given and started to wear the “ Rudy Project “ helmets and you will never find a photo of me on a bike since , without a helmet in place !

Quite frankly , I went through a period when I would not ride with those who were not wearing a helmet . I thought then , and still do , that anyone who chooses not to wear their helmet , risks spoiling the day for their companions , let alone risking their lives or serious injury ! Too often I come across those who have facial and head injuries but the helmet is undamaged , as it was strapped to the handlebars !

Riding 20k km each year I have had countless misfortunes , some through a combination of bad luck or others’ thoughtlessness ! So many helmets have been broken that I have lost count and if called to describe the situation I would be hard pressed to recount the details . 

Suffice to say that Francesco Moser has seen me spill some years ago , on Train lines , during the Giro TTT etappe , Cremona to Piacenza .   The GreenEdge Team have seen my recent spill near Verona .     Someone there was quick enough to photo me with their mobile , but so far i have not found the photo that was uploaded to the Web ! Each time i crashed , there were multiple breaks in the helmet , and whilst I got up each time , the head took a battering , with no damage other than to the helmet !

When helmets are so light , it is easy to forget that you are wearing them and i have seen several people take their helmet off put them down on the table and on resuming the ride almost forget to pick up the helmet . It surprises me to hear the excuses that people offer for not wearing their helmets , heat and weight just are not acceptable excuses these days .     Fact is I find that my helmets have kept me cooler than most other forms of head wear . Anyone thinking that a helmet spoils their hair needs to remember that kissing the pavement will lead to a much worse appearance !

During the Giro and other events , I have come across people who bring their helmet with them though they have to go out and hire a bike or other equipment ! They should be congratulated for their good sense . There is always a second helmet in my car , like “ insurance “ , better to be prepared !

As American Express says “ Don’t leave home without it “ !

Before getting on the bike , make sure the helmet strap is fastened . Had to remind Gianni Motta , an International Champion , that the straps go under the chin , not over the top of the helmet , recently at the partenza village of the Giro d'Italia in Limone .


Monday, May 21, 2012

A Weekend at the Giro d'Italia 2012

Friday evening brought me to the environs of Bra with the Arrivo being in Cervere . Once again i was invited into a home to share the balcony which overlooked the Finish line . Unfortunately the camera recorded the front wheel of Cav's bike so it will be little use to post the shot .

Later i rendevoused with members of the Cuneo Hand Bike Team whom i had met earlier in company with Francesco Moser . As King Cav was in Doping Control i suggested that the guys move around to a point where he would pass on his way to other appointments . Asked to shake their hands and pose for a photo , he found time to wave an acknowledgement but continued on his way to the more important appointments .

Earlier as reported elsewhere i saw Alexanda , the seasoned Presenter of RAI TV simpering like a school girl as Mark arrived on the stage of the program she was in the course of presenting live , " Processa Il Tappa "! Could not believe how she gushed as Mark made his arrival since she usually greets the likes of Vittoio Adorni and Gianni Motta , etc with aplomb , but then i guess Mark had just won his 4th Etappe at this Giro so it was a special and perhaps unexpected occasion ? Certainly she has interviewed the likes of Ramunas and Rodriguez  with less enthusiasm .

Saturday my great friend Ricarrdo , from Torino , that provided my accomodation during the Torino Olympic period , rode with me to about 50 km past Torino where we were stopped by the Polizia Stradalle, so that the race could pass . whilst awaiting the Peloton we were interviewed by " Vanity Fair " personnel who told us the story would appear the following wednesday .

Riding back into Torino with Riccardo , we joined a fast moving chain of riders and sat on at about a 40+kph pace that was rotating in an experience way during the 30 km we were with them .

Torino has the good fortune to have a new bike shop open in December last , speciallizing in BMC bikes and this includes the Bergamont range as part of their inventory . i sat in the shop watching the final 50 km of the Saturday Etappe on their big screen and watched as Ryder the Canadian sprinted in the final 2 km and thus recovered the Maglia Rose .

Later in Riccardo's home i saw Chelsea win the Champions Trophy in Football . Amazing to think that the team owner , a russian , has chased this trophy for several years and sacked a variety of trainers and in the year he has realised his dream , he sacks the Trainer who did the hard work to secure this acheivement for him ?

Sunday was an early start for the ride to Busto A., which is west of Milano , arriving in time to greet the Team Pullmans as they rolled into the parking area . The mystery of the whereabouts of Johan Bruyneel was solved when i photoed him sitting in the front of the bus and had a quick exchange of views with a variety of people .

Mushrooms of Cyclingnews Forum can now go back to what they do best , feeding on bullshit in the dark !

Enjoyed a long chat with Shane Bannon who i knew over the years as the Australian Team Boss and is now the leader of the GreenEDGE Team that is doing such a spectacular job of "showcasing " Aussie Cycling Talent !

Leaving the Partenza area enroute for Lecco , the rain moved in so i diverted to my friends' home in the Varese area . Arrived to find noone home but on checking at the family house nearby found Romildo was visiting whilst Luigia was attending her 92yo mother . Romildo was kind enough to serve me an impromptu lunch and then we watched the highlights of the 1979 Giro on RAI Sport until they presented Live Coverage of the day's etappe where Rodriguez recovered the Mglia Rose as he followed in secod on the day's etappe . He had passed the victor Di Marche in the final kms but then the finish was enlivened by the sprint . During the final 50+km there was only one man away , with 6 mins to start but that was eated up in the final climb . So good to see the Guy be able to take the Victory !

As i write this report i am watching the Italian Cup Final between Juve who i expect to win and Napoli !

Turned out that Napoli won 2 to nil !

Saturday, May 12, 2012


So i took a ride with Gianni Motta this morning since the injuries from tuesday?s crash in front of the GreenEDGE Squad  caused me to struggle through the climbs  particarly the " Mur "|! Having broken the helmet in three places that day i am lucky not to have lost more than skin !

Those who know the personalities will realise the second photo is of Francesco Moser who also leads a group of Banka Med clients .

 Following photos are of the clients as they followed Gianno^s direction through the local countryside .
Above photo is Gianni providing a " photo Op " after buying coffee espresso for all , i went for a capacinno .

Following photos are of the Depart from Recanati , but whilst i shook hands and congratulated Malouri for winning the " Maglia Rose " the person taking the photo , " Stuffed it " , not only that but we missed Maurizio Fondriest who was in the same shot !

More photos to facebook , if i can organise !